Discussion boards were buzzing with gleeful FBA sellers, who failed to read the small print!
FBA was immediately flooded with email requests, and it took only a few hours for FBA to post a new statement, clarifying that NONE of the requests to "strike" feedback actually met their criteria.
Basically, here's the "small print" on their new policy:
-Feedback will never be fully retracted - it will be stricken through
-Feedback striking is not retroactive (nobody's past negative feedback will be erased)
...and, the biggest caveat - no feedback will be removed if the feedback complains about the condition, even when FBA (or the carrier) damaged the item!
This is the cause for 90% of the negative FBA feedback - that the FBA warehouse damages an item!!
So basically, the only time Amazon will remove feedback if:
-FBA sends the wrong item
-If a seller specifically says "this mistake was the fault of the FBA warehouse" (which never, ever happens. Trust me, customers don't understand FBA, and don't care - they just want their book)
-Finally, if somebody says "Amazon sucks" in their feedback... which Amazon already has a policy against! The bottom line is, almost nothing has changed!
This is basically lip service - something to make FBA sellers feel better, and to boost recruitment (too many people have read too many blogs and horror stories like the ones we document here). In actuality, this "new" policy will not make things better for most sellers.
