FBA fee comparison chart - fees are more than most people realize

Here's a nuts & bolts example of how the FBA fees work. This is a direct comparison for one of our top selling books. It's a small item, inexpensive to store and ship. We raised the price by $1.00 when sending it in to FBA, yet are still losing quite a bit, because most of our orders are international, and we lose out on the shipping reimbursement:

(click to enlarge)